Shock Machine Premieres ‘Unlimited Love’ Video Via The Fader

James Righton’s kaleidoscopic, pop-tinged solo project – today premieres its new ‘Unlimited Love’ video via The FADER.

Filmed and directed by Righton himself alongside directorial newcomer Sam Taylor-Edwards, ‘Unlimited Love’ was filmed between London and Bucharest. It was created under the mentorship of legendary video maker Sophie Muller (Beyonce, Coldplay, Gwen Stefanie, Sade), who collaborated with Righton on the video and also delivered the final edit. The ‘Unlimited Love’ video follows previous acclaimed visual collaborations with the likes of Simon Amstell, Nova Dando and Saam Farahmand.

Talking about the song and video, Righton says:

“’Unlimited Love’ is a Bonny and Clyde, whatever-happens-we’ll-survive, us-against-the-world song. The title came first and after that I wanted a song that felt lyrically relentless and unbreakable. During the making of the video, I randomly bumped into someone who introduced me to Sophie Muller. I showed Sophie the video when it was just composed of the red studio shots. Sophie thought it needed more and suggested I film lots of footage of me wearing the suits in interesting locations while in Budapest. I then sent her my footage and she made an incredible edit splicing everything together. It was amazing to see that you don’t always need specific rules or a detailed brief to make a music video. She also gave me a master class in editing/grading so I’ve started making my own videos now. She’s pretty inspiring.”

Check out the premiere now –