Salen release CGI video for ‘So Rude’

Sälen reveal their brand new video for So Rude and announce their first ever UK headline tour this October.

Directed by London-based Kent Hugo aka Hugonought, the video features CGI versions of the band in a vivid and hallucinatory 3G world. “Nothing turns us off more than a person with bad manners,” say Sälen. “But nothing turns us on more than airy whale sounds. We’re super excited for everyone to see the video”.

The video drops ahead of the trio’s main stage performance at Lovebox on Friday, and later this month they will host a special, one-off, all-day free party in London, Umami at the Ace Hotel (30 July). Joining the band will be, HAAi (who previously remixed Copper Kiss), Crack Stevens, James Messiah (live) Toast Collective, Olly Rant and Narx from Neverland Clan.

Watch the video below: