Rejjie Snow debuts video for Egyptian Luvr

Fresh from sold out shows at London’s Roundhouse and the Olympia in his hometown of Dublin, Rejjie Snow today debuts the video for Egyptian Luvr (feat. Aminé & Dana Williams), the latest single to be lifted from his critically acclaimed debut album Dear Annie, out now via 300 Entertainment / Brace Face. The short, directed by Martin C. Pariseau (Kaytranada, Ryan Hemsworth), stars Rejjie as an alien with his star crossed lover and feature artist Aminé dropping in to join the ride.

“In this video I wanted to explore another form,” says Rejjie. “Space themes shape the album & Martin the director brought this to life. It felt good to be from another planet for the day.”

Written and recorded across Los Angeles, London and Paris, Dear Annie is a genre-spanning opus of 20 tracks that features production from Kaytranada, Cam O’bi, Rahki, and Lewis Ofman, and guest appearances from Portland powerhouse Aminé, London storytellers Ebenezer and Jesse James Solomon, and Oslo ice princess Anna of the North.

Stream / download / buy Dear Annie:

 Rejjie is a scene unto himself. Born in Dublin, he lives wherever his suitcase settles, wherever the songs send him, making albums in the middle of making other albums, and tangling words into beautifully complex knots that blur biography with fantasy over a shifting mass of rainy loops, technicolor keys, and trippy percussion. And then there’s his voice, deep and otherworldly, capable of riding a beat with metronomic precision, cooing to raw piano, or yawping Prince-like over a soul-rock-jazz groove. His influences are as disparate as George Michael and Charles Bukowski. He designs clothes and paints. He sees the moon as his first love. He almost had a career as a soccer star, but instead toured with Madonna, recorded with left field dance genius Kaytranada and, after signing to 300 Entertainment in 2016, became labelmate to fellow outsiders like Young Thug and Fetty Wap.

In his own idiosyncratic manner, Rejjie croons and rhymes equally while brandishing his heart proudly on his sleeve. Dear Annie is an invitation to embark on a journey to the surreal depths of his soul. It’s as much a rite of passage for him as it is a rollercoaster ride of emotion, from the jet-setting escapism of Egyptian Luvr and Mon Amour to the visceral otherworldliness of Spaceships (feat. Ebenezer) and Rainbows, to the haunting heartache of Room 27 and The Ends, Dear Annie is a sweeping cinematic overture and bold statement of intent from the wise-beyond-his-years 23-year old.