Fader Premiere AlunaGeorge “I’m in Control” video

“I’m In Control”, the first track from AlunaGeorge’s upcoming album I Remember is now accompanied by an equally bright video as premiered by The Fader.

The theme of the track, featuring Popcaan, is one of personal empowerment and is reflected in Aluna Francis’ authoritative nature in the visuals. Dancing in the Dominican Republic, against a backdrop of basketball courts and bikers, Francis commands attention and self-respect.

The development of the talented duo is showcased by the dancehall exploration in this track. World-renowned Jamaican artist Popcaan provides a slick featuring verse and George’s production nods to the Caribbean genre, demonstrating the versatility of the critically acclaimed pair.

The video quickly turns the viewer’s attention away from the cold winter months in anticipation of a summer of festivals and carnivals. It is a powerful hint of the big things to come with the release of AlunaGeorge’s second studio album this spring through Island Records (UK)/Interscope (US).

I’m In Control’ is available here